EXPERTS

Jennifer Polk
Research Director

Jennifer Polk specializes in digital commerce and advising marketing leaders on how to align multichannel marketing to the buying journey and use techniques like customer journey analytics, data-driven segmentation, personalization, mobile and social commerce to drive digital commerce results. Jennifer also covers multichannel campaign management platforms and digital marketing agencies.

Previously, Jennifer worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Jennifer also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

Top 5 Challenges That I Help Clients Address

  • How do I deliver a digital commerce experience to meet my customer’s needs?
  • How should I adapt my multichannel marketing to achieve digital commerce?
  • What do I need to know to evaluate and choose a digital commerce platform?
  • What are the best practices in personalization for digital commerce?
  • How can I connect my online and offline sales channels?

Experience

Edelman Digital

Vice President

Sears Holdings Company

Senior Leadership Program Consultant

JP Morgan Chase Bank

Capital Markets Analyst

Sears Holdings Corporation

Director, Social Media Strategy

JP Morgan Chase Bank

Commercial Relationship Manager

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