Jennifer Polk specializes in digital commerce and advising marketing leaders on how to align multichannel marketing to the buying journey and use techniques like customer journey analytics, data-driven segmentation, personalization, mobile and social commerce to drive digital commerce results. Jennifer also covers multichannel campaign management platforms and digital marketing agencies.
Previously, Jennifer worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Jennifer also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.
Vice PresidentSears Holdings Company
Senior Leadership Program ConsultantJP Morgan Chase Bank
Capital Markets AnalystSears Holdings Corporation
Director, Social Media StrategyJP Morgan Chase Bank
Commercial Relationship Manager