Marketing Data and Analytics
More than 2/3 of marketers plan to base most of their decisions on analytics within two years.
Discover how leading marketers use data to revolutionize the customer experience and fuel growth.
PLAN FOR SUCCESS
Map a path toward mining richer opportunities
See your customers more clearly by harnessing data and analytics in the most effective and innovative ways possible. Our team will work with you to develop a tailored action plan that defines clear goals and the practical steps needed to achieve them.
Industry Best Practices
Marketing Data and Analytics Research and Methodologies
Chart the path from data-driven insights to market success through Gartner’s proven methodologies, techniques and ongoing research.
The smartest data-driven marketers build capable in-house teams, but resist the insularity that comes with "owning" or home-growing everything.
— Christi Eubanks and Martin Kihn
‘How Leaders Manage Data-Driven Marketing’
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