Marketing Data and Analytics

More than 2/3 of marketers plan to base most of their decisions on analytics within two years.

Discover how leading marketers use data to revolutionize the customer experience and fuel growth.

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Map a path toward mining richer opportunities

See your customers more clearly by harnessing data and analytics in the most effective and innovative ways possible. Our team will work with you to develop a tailored action plan that defines clear goals and the practical steps needed to achieve them.

Plan Features

Market Guides
Business Case
Industry Best Practices
Skills Assessment
Analytics Frameworks

Related Content 

The #1 Concept in Data Science for Marketing

No data model is perfect, but some are more useful than others.

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How marketers use data to win

Learn how to see data as an opportunity not a dilemma, and discover how it can jump-start your digital marketing program.

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Four Companies Reveal Their Data Measurement Lessons

Insider tips on building data quality, context, and how to align marketing measurement across the organization.

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Marketing Data and Analytics Research and Methodologies

Chart the path from data-driven insights to market success through Gartner’s proven methodologies, techniques and ongoing research. 

Planned Marketing Data and Analytics Research for 2016
Implementing Personification in the Real World
Managing an RFP for Data Management Platforms
Market Guide to Personalization and Dynamic Creative Optimization Platforms
Understand Data Science Basics for Marketing
Demystifying Modeling: A Guide for Marketers
Market Guide to Attribution and Marketing Mix Modeling Platforms for Marketing
Advanced Way to Measure Content Marketing

Proprietary Methodologies 

Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

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Magic Quadrant Reports

Take the first step to understanding the most relevant marketing technology vendors for you.

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Hype Cycle

Track the maturity of analytic techniques and technologies to determine what works best for you.

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The smartest data-driven marketers build capable in-house teams, but resist the insularity that comes with "owning" or home-growing everything.

— Christi Eubanks and Martin Kihn
‘How Leaders Manage Data-Driven Marketing’

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