RESEARCH AREAS

Marketing Data and Analytics

More than 2/3 of marketers plan to base most of their decisions on analytics within two years.

Discover how leading marketers use data to revolutionize the customer experience and fuel growth.

PLAN FOR SUCCESS

Map a path toward mining richer opportunities

See your customers more clearly by harnessing data and analytics in the most effective and innovative ways possible. Our team will work with you to develop a tailored action plan that defines clear goals and the practical steps needed to achieve them.

Plan Features

Market Guides
Business Case
Industry Best Practices
Skills Assessment
Analytics Frameworks

Marketing Data and Analytics Research and Methodologies
 

Chart the path from data-driven insights to market success through Gartner’s proven methodologies, techniques and ongoing research. 
 

View Research Summary
Marketing Data and Analytics Research Focus for 2017
How to advance your marketing measurement
How to democratize data through dashboards
How to increase your marketing precision
How to source the right data
How to manage marketing analytics talent
How to strategically outsource analytics
How to build a data and analytics roadmap

The smartest data-driven marketers build capable in-house teams, but resist the insularity that comes with "owning" or home-growing everything.

Christi Eubanks and Martin Kihn
‘How Leaders Manage Data-Driven Marketing’

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Emerging Technologies and Trends

See the emerging technologies and trends that’ll impact your organization’s key goals – and learn how to take action.

Multichannel Marketing

Prioritize, design and execute complementary marketing channels to achieve your organizational goals.

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