Budgeting for 2015? Expect the unexpected.

The buyer’s journey is leading digital spend into new territories, putting customer experience at the top of every CMO’s list, and attracting funds from unique sources.

With intense competition and consumer power setting the bar high, you need to differentiate effectively. The "CMO Spend Survey 2015: Eye on the Buyer" guides you in allocating marketing budget so you can deliver a customer experience that sets your organization apart.

Plan, prioritize and validate

Find out how cross-functional collaboration is shaping today’s marketing spend.

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