charles-golvin

Charles Golvin

Sr Director Analyst

Charles Golvin specializes in how all manner of connected devices impact strategies and create opportunities for marketing leaders, from today's personal handheld devices to tomorrow's Internet of Things.


Prior to Gartner, he researched all aspects of mobility, spanning user behavior, device adoption, network technology, applications and services. He also initiated and led new research streams in digital home, mobile marketing and connected vehicles.

 

Areas of Focus

 

Experience

Citibank
Vice President

Philips Media
Vice President, Engineering & Chief Technology Officer

Forrester Research
Principal Analyst

Top Issues That I Help Clients Address

  1. How do I make a case for mobile marketing?
  2. Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
  3. How do I mobilize my brand to deliver real business value via mobile marketing?
  4. How do I leverage real-time engagement?
  5. What market trends present opportunities and disruptions for marketing?

 

INSIGHTS

Mobile Owns the Lion’s Share of Digital Advertising
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INSIGHTS

Mobile Marketing: “I used to be a Shiny Object”
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RESEARCH

Cost Optimization: What Marketing Leaders Should Learn From Marketing Spend Patterns

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ARTICLE

CMOs Spend More on Technology Than Talent
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