Jennifer Polk specializes in digital commerce and advising marketing leaders on how to align multichannel marketing to the buying journey and use techniques like customer journey analytics, data-driven segmentation, personalization, mobile and social commerce to drive digital commerce results. Ms. Polk also covers multichannel campaign management platforms and digital marketing agencies.

Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Ms. Polk also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

 

Areas of Focus

Customer Experience Strategy and Design 

Digital Commerce

Multichannel Marketing and Communications

Leading and Managing Marketing 

 

Experience

Edelman Digital

Vice President

Sears Holdings Company

Senior Leadership Program Consultant

JP Morgan Chase Bank

Capital Markets Analyst

Sears Holdings Corporation

Director, Social Media Strategy

JP Morgan Chase Bank

Commercial Relationship Manager

Top 5 Issues That I Help Clients Address

  1. Digital commerce strategy, tactics and metrics
  2. Commerce platform selection
  3. Personalization techniques
  4. Multichannel marketing strategy and tactics
  5. Choosing and using multichannel campaign management platforms

 

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BLOG

Is it time for a fresh start?

by Jennifer Polk

January 17, 2018

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INTERACTIVE

Digital Vision Roadmap: Your path to Scalable Change

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RESEARCH

How to Align Customer Experience with Marketing Channel Operations

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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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