jennifer-polk

Jennifer Polk

VP Analyst

Jennifer Polk specializes in advising marketing leaders on strategies, best practices and technologies to deliver personalized interactions through digital commerce and multichannel marketing to improve business results.


Previously, Ms. Polk worked at a digital marketing agency, developing and executing multichannel marketing campaigns to drive customer engagement and business results. Prior to that, she led a social marketing center of excellence for Sears Holdings Corporate, where she helped multiple business units develop social marketing strategies, incorporate social into multichannel marketing and measure the business impact of social marketing on e-commerce results. Ms. Polk also held positions in brand management at Sears Holdings Corporate as well as roles in sales and account-based marketing at J.P. Morgan Chase.

 

Areas of Focus

 

Experience

Edelman Digital
Vice President of Digital Marketing

JP Morgan Chase
Relationship Marketer

Sears Holdings
Director of Social Media Strategy

Top Issues That I Help Clients Address

  1. Digital commerce strategy, tactics and metrics
  2. Commerce platform selection
  3. Personalization techniques
  4. Multichannel marketing strategy and tactics
  5. Choosing and using multichannel campaign management platforms

 

RESEARCH

The CMO Spend Survey 2018-2019
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WEBINAR

How to Respond to Marketing Budget Trends

By Ewan McIntyre

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INSIGHTS

Is it time for a fresh start?
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ARTICLE

CMOs Spend More on Technology Than Talent
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