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Discover the key themes that are reshaping digital and learn how to run results-focused, revenue-generating marketing programs.

Marketing Spend Climber

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Gartner 2016-2017 CMO Spend Survey

Marketing budgets and responsibilities are up again this year. Discover where the money is being spent and how leaders are rising to the challenge of marketing’s new power.

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Marketing Spend Balloons

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Gartner 2016-2017 CMO Spend Survey Infographic

See where companies are spending marketing dollars and how CMO responsibilities will change in 2017.

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Digital Marketing Hype Cycle Roller Coaster

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The Digital Marketing and Advertising Hype Cycle 2016

How do you engage customers in real time and reap the data benefits? The hype cycle makes choosing the technologies an easy ride. 

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Customer Journey Honeycomb Abstract

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How to Align Customer Experience With Marketing Channel Operations

The customer journey is changing. Get a strategic approach to help you master the new customer journey using metrics and collaboration.

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Digital Commerce Buy

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Three steps to customer experience excellence

Align cross-functional resources to improve customer experience and gain a competitive edge.

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Marketers First 100 Days: Prepare

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The Digital Marketing Leader's First 100 Days

Seize this time to build the credibility you need to position your digital marketing leadership for high impact.

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