In 2019, customers had a lot of information (and lots of options) at their fingertips. Marketers are navigating a new world, but remain optimistic about the future. The key is improving customer experience and gaining customer loyalty.
In case you missed them, here are our top five Smarter With Gartner articles for marketing on Gartner.com.
No. 1 — 6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019
From customer data platforms (CDP) and real-time marketing to artificial intelligence and blockchain for marketing, the 2019 Hype Cycle highlighted key technologies — and, more importantly — what marketers should do about them. These innovative technologies will deliver real business value and have the biggest impact on marketing activities in the next five years. Read now.
No. 2 — 5 Key Take-Aways From Gartner Marketing Symposium/Xpo™ 2019
In May, over 1,800 marketing leaders gathered at the conference in San Diego, CA, and left with a key take-away: Successful brands invest early in new opportunities to connect with customers in meaningful ways. But that’s not all. Smarter With Gartner collected five key take-aways from the conference. Read now.
No. 3 — Create Powerful Customer Experiences
Brands might think they’re doing everything they can do to engage customers, but the reality is that the customer experience could often use improvement. Building an effective customer experience can improve customer satisfaction, loyalty and advocacy — and it starts with giving customers the information they need. Read now.
No. 4 — Gartner Keynote: Why Your Marketing Strategy Must Prioritize Help
The keynote at the 3-day Gartner Marketing Symposium/Xpo 2019 focused on using marketing strategies to help customers sort through the overwhelming amount of options and information available. Personalization, focused content marketing and a better customer experience all drive clarity for customers and, potentially, drive business. Read now.
No. 5 — 4 Key Findings in the Annual Gartner CMO Spend Survey 2019-2020
Despite a slight decline in top-level marketing budgets, marketers are optimistic about achieving strategic goals and continue to invest in critical capabilities. All four major areas of spending — agency spending, martech, paid media and labor — saw changes in spending between 2018 and 2019. Read now.