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Gartner Expert
Weicong Zhao
Principal, Data Insights & Innovation
Wilson Zhao is a digital advisor at Gartner for Marketer with coverage in consumer retail (i.e. beauty, luxury, activewear, CPG) in the APAC and U.S. market.
He provides data-driven market insight, performance benchmarking, competitive analysis, and growth strategy to C-suite clients at major global consumer brands.
His work includes developing in-depth evaluations of brands digital strategies across +130K data points, e.g. DTC customer experience, social commerce, omnichannel capability, digital marketing, e-commerce, mobile application, and other consumer-facing digital assets data.
He conducts research and published several insight reports and blog posts about the digital trend in social commerce and omnichannel strategy.
He also collaborates with the research team on the publishing of Gartner Beauty and Luxury DIQ (Digital IQ).
Previous experience
help European tech start-ups source investment capital from the Chinese market.
Professional background
Cocoon Network, Business Intelligence, 1 years
Areas of coverage
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Digital Marketing Strategy and Execution
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Marketing Data and Analytics
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Industry Marketing Execution
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Customer Acquisition and Retention
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Digital Performance Benchmarks
Education
MSc., Management, London School of Economics
BA., Modern History with Economics, The University of Manchester
Top Issues That I Help Clients Address
Digital Marketing Strategy and Performance Benchmarking
Maketing Data Analytics
Digital Trend in Consumer Retail Sector
China Market Campaign and Brand Strategy
Social Commerce