Client Story: Seeing Around Corners

Turning broad AI ambition into faster market execution

The company

Large Technology and Consulting Organization

Function

Information Technology

Size

$67B+ revenue

The challenges

  • Driving growth and gaining position in the AI race with scalable enterprise AI offerings across business units
  • Complexity in translating broad AI ambition into effective product, governance, pricing and go-to-market (GTM) strategies
  • Balancing bold AI investment with ongoing core business realities, including margin pressure in client’s infrastructure business

The results

  • A clear, enterprise-aligned AI strategy focused on scalable, revenue-driving use cases
  • Market-ready AI offerings with differentiated positioning and GTM execution
  • Accelerated time-to-market
  • Improved investment confidence and scaled growth across product offering portfolio

The impact

24%

revenue growth since client’s AI software product became available — significantly outpacing industry averages

$450B

estimated market value of agentic AI-enabled software by 2030, justifying client’s aggressive investment

2.7x

profit growth among organizations that align marketing and sales strategy

The Gartner difference

How this client leveraged Gartner to achieve success

Using a three-phase approach, Gartner helped the client accelerate AI execution across the enterprise by validating market opportunities, building strategic alignment across the enterprise and going to market with a differentiated, competitively priced and scalable product.
  • Gartner analyst guidance helped clarify what AI success meant across the company’s product portfolio.
  • Gartner insights helped align client’s top priorities to revenue growth, product strategy and desired AI outcomes.
  • Gartner support across strategy, product, pricing and GTM helped simplify complex decisions and accelerated time-to-market down to nine months.
  • Differentiated pricing model from an estimated 70% of SaaS vendors using outcome-linked pricing.

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AI Impact

Successful AI journeys take years. We guide clients for the long haul.

If you’re a senior leader, chances are you’re getting bombarded with questions about AI. You’re not alone. In these videos, Gartner analysts, Executive Partners and clients talk about how Gartner is helping them succeed.

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