Gartner Research

Product Introduction Primer for 2019

Collaborate across product management, marketing and sales to prepare and launch your product offering to the market.

Analysts: Eric Trenk, Carrie Cowan, Ron Burns

A product manager tasked with product introduction must interface extensively with the company’s sales and marketing functions to be successful. This research provides insight on how to collaborate across product management, marketing and sales to prepare and launch a product offering to the market. Specifically, it addresses how to:

  • Manage product launch
  • Communicate product value
  • Price products for best impact
  • Package products for best impact
  • Collaborate to drive business

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Insights to help you successfully prepare and launch a product offering to the market.

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