Gartner Research

Enable Growth in Existing Customers With the Gartner Cross-Sell and Upsell Blueprint

Improve demand generation and increase revenue

Analysts: Michele Buckley, Robert Blaisdell

In a recent Gartner study of technology product marketers, “cross-sell, upsell to existing customers” was selected as one of the top three priorities for sales enablement programs over the next 12 months.

Many technology providers are sharpening their strategic focus on revenue growth within their existing customer base by using cross-sell or upsell initiatives. The Gartner Cross-Sell and Upsell Blueprint helps product leaders identify addressable opportunities for account growth and create the best action plan to capture it. Discover how to improve demand generation and increase revenue through cross-sell or upsell programs.

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