Expert: Suzanne White
Expert: Suzanne White
A set of well-crafted buyer and enterprise personas serves as a foundational reference for tech marketers and stakeholders from sales, services, marketing and agencies to deliver effective demand generation programs.
Yet, many persona efforts are undermined by their complexity, a lack of adoption and poor awareness of how best to target specific attributes of personas, resulting in buyer personas being unused or underutilized.
To improve demand generation targeting and engagement across the buying team, learn how to effectively create buyer personas with demand generation and longevity in mind.
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