Quick Answer: Isn’t Vertical Marketing Just an Industry-Specific Message?

Expert: Molly Beams

A common conception is that vertical marketing is wholly about fine-tuning the message. But a comprehensive vertical marketing effort would be tailored based on unique buying cycles, vertical-specific personas on the buying team, content needs and how to cultivate that relationship over time.

By considering all aspects of the marketing life cycle with your industry buyer in mind, you will identify the most important areas where you can invest in industry-specific marketing efforts — beyond just messaging. 

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