Published: 04 January 2024
生成式人工智能（GenAI）可对内容生成和对话式用户界面产生颠覆性影响，而与电商技术结合使用，能够发挥此类技术的优势，实现积极成果。应用领导者可阅读本文，了解GenAI在数字商务领域所能发挥的作用和产生的影响，合理设定相关技术投资的优先级。
生成式人工智能（GenAI）自有其优势和局限性，但在数字商务领域，其价值主要体现在能够提升现有AI和电商技术的性能和业务价值。
借助电商技术和数据（如搜索、分析、标签和规则），GenAI能够提升创造力、洞察力、个性化和对话式体验，从而改善电商用户体验。
GenAI可作为虚拟员工助理，实现工作流中多项任务的自动化，从而提高员工在部分任务（例如，销售周期）中的生产力。
构建涵盖所有AI技术类型的技术组合，充分利用各类AI技术的优势。例如，利用GenAI生成新内容和创建对话式用户界面（UI），利用判别式AI进行分类和预测。
实现电商应用与GenAI的交互，通过前者为后者提供必要的数据（例如，产品、客户和订单数据），以实现最佳性能。
明确可利用GenAI实现自动化并增加价值的电商工作流任务（例如，销售周期、销售规划），尤其是涉及新内容创建和洞察聚合的任务。
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