Published: 23 January 2024
Technology general managers can discover new revenue opportunities with Gartner’s Market Opportunity Map. This report serves as a basic guide about Gartner’s MOM research. Gartner’s MOM enables technology GMs to plan new market entry strategies, find emerging markets or examine their current markets.
End-user organizations are increasingly leveraging IT to stay ahead of their competitors. Technology general managers are required to constantly evaluate emerging markets while reassessing current market and competitive dynamics.Technology general managers are required to understand both market competitiveness and growth potentials to examine the market dynamics.
Technology general managers:
Increase your competitive advantage by leveraging Gartner’s Market Opportunity Map (MOM) analysis, which demonstrates the markets you play in or plan to, as well as degrees of competitiveness fragmentation and market potentials.
Enhance your product/service portfolios with adjacent and growing markets by identifying a market’s prospectsthrough Gartner’s MOM research.
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Analysts:
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
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