Published: 13 February 2024
ITOM product managers supporting a PLG initiative struggle to prioritize specific, intentional actions beyond simply offering free products. Product managers looking to build PLG revenue must focus on solving free users’ problems, driving free product engagement and enabling users to buy.
A product that delivers value exclusively to paid users does not support an effective product-led growth (PLG) strategy.
Product usage is a critical means for driving commercial opportunities and requires a continuous focus on lowering every barrier to direct engagement.
Users enabled to buy independently are key to PLG strategy success.
IT operations management (ITOM) product managers who want to drive success through PLG must:
Continually surface value-rich problems to solve by involving free and paid users in all phases of product strategy formulation and implementation.
Get more vital and validating product usage experience by providing users with multiple ways to experience
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