Published: 20 February 2024
B2B business is a strategic pillar for CSP growth, but requires alignment with new competitors and buying trends. Product leaders at CSPs can use this research to grow revenue by identifying key product, go-to-market and ecosystem strategies for enterprise communications and digital services.
To align with modern cloud consumption models, enterprises are requiring digital service delivery of CSP core services like networking, where CSPs are turning them into a platform business with flexible co-managed services.
Cloud and software-defined anything are lowering the barriers to entry for different types of service providers into the core CSP business. However, competitors can also become partners for certain capabilities and go-to-market strategies in complex partner ecosystems.
Horizontal services like cloud, analytics or IoT connectivity are increasingly requiring an industry vertical product and go-to-market approach to differentiate, similar to emerging technologies like private 5G or edge that deliver
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Analysts:
Pablo Arriandiaga, Gaspar Valdivia, Jon Dressel, Gregor Petri
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