Gartner Expert

Gregor Petri

VP Analyst

Gregor Petri is a Vice President and Industry Analyst in the Research and Advisory team of Gartner. Mr. Petri's coverage area includes cloud computing strategies in the communications, services and banking industry. During his tenure at Gartner, he held roles such as Vendor Lead Analyst for one of Europe largest CSPs, Agenda Manager for Gartner's Cloud-Based Offerings Research, Country Research Lead for the Benelux region and coordinator of cross-industry provider research. Currently, he is the Key Initiative Leader for Gartner's Industry Markets and Technologies research. Presenting perspectives on the impact of technological innovations, formulating industry strategies for cloud, multicloud and multienterprise ecosystem scenario's and helping organizations plan and prepare for this transition are important parts of his activities.

Previous experience

Prior to joining Gartner, Mr. Petri was a regular speaker at industry events and authored cloud primers such as: "Shedding Light on Cloud Computing" (2009), "Lean, or the Art of Cloud Computing Management" (2011) and "Tune into the Cloud" (2017). He syndicated his LeanITmanager blog, and was named by Cloud Computing Journal as one of the world's Top 100 Bloggers on Cloud Computing. Earlier in his career, he worked as a Management Trainee in the office of the CIO at Akzo, analyzed just-in-time manufacturing at Philips and helped launch several IT innovations, such as object-oriented ERP applications, mobile business applications and XML servers into Europe. Prior to his current position, he was Senior Director of product marketing, EMEA, at CA Technologies. He is a former board member of the Dutch Web-Services Association, the XML Users Group, Holland and Geel-Zwart field hockey, where he actively played until taking up running. He studied business economics and information technology in Rotterdam and Tilburg. During his study, he wrote and marketed one of the first European shareware applications and founded his first consumer electronics and media startup.

Professional background

CA Technologies

Sr. Director of Product Marketing, EMEA

Software AG

Director of Sales and Marketing

Marcam Solutions

Director of Product Marketing EMEA

Areas of coverage

Cloud Computing

Product Messaging and Differentiation

Industry Strategy Execution

Industry Product Planning

Industry Markets and Technologies


M.Sc., Economics and IT, University of Tilburg

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Top Issues That I Help Clients Address

1Cloud strategies for CSPs

2Public cloud computing

3Cloud adoption in vertical industries

4Cloud computing strategy

5Cloud market dynamics