Published: 29 April 2024
Product marketers often focus solely on decision makers and fail to consider end users’ impact on the buying team. By developing specific campaigns and content to target end users on their preferred social media channels, product marketers can improve brand awareness and influence buying decisions.
Tech marketers often limit content targeting to decision makers on social media, resulting in missed opportunities to maximize brand awareness.
Tech marketers need to expand their social media networks to preferred platforms of end users to avoid poor responses to content.
Tech marketers must use messages that resonate with end users or risk not connecting with them, negatively impacting brand awareness.
Generate insights into who your end users are and their social media habits by building clearly defined personas, conducting research and leveraging data to more effectively target social media efforts.
Target your end users on their
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