Published: 12 August 2024
Salesforce Data Cloud has evolved through multiple product name and capability changes that have created ambiguity among organizations considering it. This research answers the top four questions for CRM applications architects tasked with its evaluation and implementation.
Salesforce Data Cloud is not a system of record, but rather a system of reference. It can provide a unified view of your customer data stored in other systems, but it cannot create a golden record, which is a capability of a master data management solution.
Zero-copy capability allows organizations to enrich their CRM use cases with data from data lakes and data warehouses, without building complicated extract, transform and load (ETL) pipelines to move data between platforms. Consequently, the access to data is quicker and the risks for data movement are minimized.
Salesforce’s predictive and generative AI (GenAI) capabilities
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