Gartner Expert

Adam Sarner

Managing Vice President

Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.

Roles and responsibility

CMO and marketing leadership

Multichannel marketing

Customer experience

Product marketing

Customer relationship management

Previous experience

Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.

Professional background

Signal Administration

Senior Manager

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology

Marketing Data and Analytics

Marketing Organization and Talent

Customer Acquisition and Growth


M.B.A., Sacred Heart University, Connecticut (Beta Gamma Sigma)

B.S., Psychology, State University of New York College at Oneonta

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Top Issues That I Help Clients Address

1What are the top considerations for designing and executing successful multichannel marketing?

2What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?

3What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing?

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