Gartner Expert

Brian Prentice

VP Analyst

Brian Prentice is a member of the CIO Research Group. Mr. Prentice has been with Gartner for 17 years and in the IT industry for over 30 years. His expertise is on how enterprises can successfully create and manage digital products. Mr. Prentice has also been a leading voice on the topic of digital design and how leading enterprises are transforming user experience and engagement outcomes. Mr. Prentice is also involved in research initiatives examining the impact of geopolitics on digital futures.

Previous experience

Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed him to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the internet. It has also given him unique insights into the dynamics of the software industry.

Professional background

Apple Computer

Product Manager


Manager - Alliance & Partners


Regional Product Manager

Areas of coverage

CIO Leadership of Innovation, Disruptive Trends and Emerging Practices

Executive Leadership: Digital Business


B.S., International Business, California State University, San Jose, With Distinction

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Top Issues That I Help Clients Address

1How to succeed with digital product management.

2How to justify, staff, and structure digital UX design teams.

3How to identify and exploit digital intellectual property (IP) assets.

4How to recognize and respond to disruptive trends.

5How to manage globalization, geopolitics and the Russian Invasion of Ukraine