Gartner Expert

Brian Prentice

VP Analyst

Brian Prentice is a member of the Executive Leaders of Digital Business practice. Mr. Prentice has been with Gartner for 20 years and in the IT industry for 36 years. Prior to Gartner, he has held roles at Apple, IBM and Microsoft, along with other IT providers. His current research is focused on three topics:

Digital geopolitics and the way in which the emerging multipolar world is reshaping enterprise decision making.

Digital productization and its role in achieving digital transformation.

How organizations can create business value with Generative AI while dealing with regulatory, intellectual property and other related risks.

Mr. Prentice has also been a leading voice on the topic of digital design and its role in transforming user experience.

Previous experience

Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed him to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the internet. It has also given him unique insights into the dynamics of the software industry.

Professional background

Apple Computer

Product Manager


Manager - Alliance & Partners


Regional Product Manager

Areas of coverage

CIO Technology and Innovation Leadership

Executive Leadership: Digital Business


B.S., International Business, California State University, San Jose, With Distinction

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Top Issues That I Help Clients Address

1How to succeed with digital product management.

2How to justify, staff, and structure digital UX design teams.

3How to identify and exploit digital intellectual property (IP) assets.

4How to recognize and respond to disruptive trends.

5How to manage globalization, geopolitics and the Russian Invasion of Ukraine