Gartner Expert

Claudia Ratterman

Director Analyst

Claudia Ratterman is a Director Analyst for Gartner for Marketers, based in Los Angeles, CA. For the last 14 years, Claudia has been helping brands achieve business results by providing actionable, objective insight around Social Media Marketing.

Previous experience

Prior to joining Gartner, Claudia built and executed Social Media Marketing Strategies for brands such as Disney, Tide, Pampers, Olay, Amgen, Etc.

Claudia's Experience includes Social Media Marketing, Paid Social, Social Networks Marketing: (Facebook, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, Twitter, TikTok, Clubhouse, etc.), Building Social Communities, Social Data Analysis, Social Media Optimization, Reporting and Storytelling, Social Content Mastery, and Social Media Management Platforms.

Professional background

Amgen

Sr. Marketing Manager, Social Media

The Walt Disney Company

Sr. Social Media Media Marketing

Procter & Gamble

Social Media Marketers

Areas of coverage

Digital Marketing Strategy and Execution

Education

MBA, Marketing, Xavier University

BA, Electronic Media, University of Cincinnati

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Top Issues That I Help Clients Address

1Social Media Marketing

2Social Media Strategy

3Paid Social Marketing

4Social Media Management Tools & Technology

5Social Media Content & Optimization