Gartner Expert

Debbie Bender

Director Analyst

Debbie Bender currently covers the Sales Enablement and Demand Generation Key Initiatives inside the Gartner sales research practice. Ms. Bender share's her expertise with enthusiasm to help clients with questions about sales development and the sales enablement function across the entire organization, which includes standing up an SDR team, performance improvement initiatives, strategy, remote selling, onboarding and training, content, knowledge management, sales tools, metrics, and measurements and analytics. She is passionate about helping enablement functions responsible for improving performance bring best practices for adult learning and behavior change (she admittedly geeks out on the learning stuff). With a background in global training and development, she has helped many multi-national sales organizations develop culturally relevant, and specific learning and coaching programs.

Ms. Bender has led global sales enablement initiatives for multiple Fortune 100 companies and has also worked and consulted with companies from the smallest to the largest. For the last two years at TOPO now Gartner, Ms. Bender consulted with clients to build and deliver sales performance improvement initiatives in the form of playbooks, training, certifications, and expert advice on sales development and enablement strategy. Her affinity for customer collaboration allowed her to design scalable go-to-market plays that resulted in repeatable revenue and globally scalable programs.

Previous experience

Sales performance improvement through enablement, cross-organizational collaboration, learning design and systems thinking.

Professional background


Director, Sales Ops and Enablement


Principle, Sales Enablement


Director, Sales Performance and Effectiveness

Areas of coverage

Sales Enablement

Employee Performance Management

Learning and Development

Sales Strategy and Leadership

Sales Execution and Pipeline Development


Doctor of Education, Global Training and Development

Master of Science, Information and Learning Technology; Instructional Design

Master Certification, Designing eLearning Environments

Masters Certification, Instructional Design

Certification, Performance and Systems Design Thinking

Master of Education, Adult Learning and Development, Curriculum Design

BA, Human Development

BS, Psychology

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Top Issues That I Help Clients Address

1Designing and deploying effective sales performance solutions and initiatives

2Best Practices in Sales Enablement

3Creating and deploying sales playbooks

4Enabling virtual selling organization

5Building, managing and evaluating sales onboarding programs