Gartner Expert

Doug Bushée

VP Analyst

Doug Bushee (Boo-Shay) currently covers the Sales Enablement Key Initiative inside the Gartner sales research practice. Mr. Bushee helps our clients with questions about the sales enablement function, which includes revenue enablement, sales enablement strategy, remote selling, sales training, sales content, sales tools, sales onboarding and sales enablement analytics. He also covers questions about channel partner enablement.

Previous experience

Mr. Bushee led the sales enablement team for the Americas sales division of a Fortune 500 company. He worked with L&D, marketing, and IT to help direct and channel sales organizations be more productive and effective. He led product launch initiatives, new hire sales, and channel partner onboarding programs and managed teams of marketing, sales, and learning and development professionals. He was also involved in innovation development efforts investigating using VR and AI to improve business results.

Professional background


VP, Sales Enablement

Areas of coverage

Sales Enablement

Revenue Technology


B.A., Georgetown University

Executive M.B.A., George Mason University

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Top Issues That I Help Clients Address

1Using AI to improve sales results

2Standing up a sales enablement function

3Building, managing and evaluating sales onboarding programs

4Successfully implement revenue technology

5Designing and deploying effective sales training