Experts

Ewan McIntyre

VP Analyst

Ewan McIntyre is a VP Analyst covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.

Previous experience

Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.

Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.

Professional background

Philips

Head of Digital, U.K. and Ireland

The Sage Group

Digital Marketing Management

Areas of coverage

Marketing Organization and Operations

CMO Strategy and Innovation

Advertising

Driving Cost Optimization Across the Enterprise

Search Strategy and Execution

Education

Postgraduate Diploma, Marketing, Chartered Institute of Marketing Professional

B.A., Business Studies

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Top Issues That I Help Clients Address

1How do I develop intelligent marketing strategies that support revenue growth and retention?

2How do I ensure my organizational strategy and capabilities align to business needs?

3How do I drive business transformation and change?

4How do I organize, build and develop a team for marketing success?

5How do I evaluate, select and manage agencies and partners?