Ewan McIntyre is a VP Analyst covering marketing leadership and strategy. Mr. McIntyre is focused on how CMOs and leaders build strategies and align marketing's capabilities, resources and budgets to deliver measurable, optimized performance. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.
Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.
Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.
Head of Digital, U.K. and Ireland
The Sage Group
Digital Marketing Management
Digital Marketing Strategy and Execution
Marketing Organization and Talent
Marketing Leadership and Strategy
Postgraduate Diploma, Marketing, Chartered Institute of Marketing Professional
B.A., Business Studies
1How do I develop intelligent marketing strategies that support revenue growth and retention?
2How do I ensure my organizational strategy and capabilities align to business needs?
3How do I drive innovation, transformation and change?
4How do I organize, build and develop a team for marketing success?
5How do I evaluate, select and manage agencies and partners?