Gartner Expert

Ewan McIntyre

VP Analyst

Ewan McIntyre is a VP Analyst and Chief of Research for the Gartner for Marketers Practice. Mr. McIntyre is focused on how CMOs and leaders build strategies and align marketing's capabilities, resources and budgets to deliver measurable, optimized performance. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.

Previous experience

Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.

Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.

Professional background

Philips

Head of Digital, U.K. and Ireland

The Sage Group

Digital Marketing Management

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Organization and Talent

Marketing Leadership and Strategy

Education

Postgraduate Diploma, Marketing, Chartered Institute of Marketing Professional

B.A., Business Studies

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Top Issues That I Help Clients Address

1How do I develop marketing strategies that support revenue growth and retention?

2How do I ensure my organizational strategy and capabilities align to business goals?

3How do I drive innovation, transformation and change?

4How do I organize, build and develop a team for marketing success?

5How do I prove the value of marketing to the enterprise?