Experts

Ewan Patrick McIntyre

Sr Director Analyst

Ewan McIntyre is a Research Director covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.

Roles and responsibility

VPs and SVPs in Marketing Management

Marketing Leadership roles

Digital Marketing Leadership roles

Previous experience

Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.

Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.

Professional background

Philips

Head of Digital, U.K. and Ireland

The Sage Group

Digital Marketing Management

Areas of coverage

Multichannel Marketing

Digital Commerce

Marketing Organization and Operations

CMO Strategy and Innovation

Marketing Leadership and Organizational Effectiveness for CMOs (retired)

Education

Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing

B.A., Business Studies

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Top Issues That I Help Clients Address

1How do I staff and structure my digital marketing team in a high-performance organization?

2How do I plan and allocate my budget to deliver the best results in a digitally led world?

3How do I get the right mix of in-house versus outsourced resources?

4How do I demonstrate the value of my marketing programs to fully understand and track progress against business goals?

5How do I choose the right agency to help me deliver against my marketing objectives?

Latest research and insights

Research

How to fit Addressable tv into your Advertising plan

Research

Want to reach younger tv viewers? Look to OTT advertising.

Presentations

Rethinking Digital Customer Engagement