Gartner Expert

Gene Alvarez

Distinguished VP Analyst

Gene Alvarez helps clients with their vision, strategy, business models for topics such as Composable Business, Composable Applications, Composable CRM, The Future of Applications Applications Modernization, CRM, Customer Experience, and Digital Commerce Technologies. This includes topics such as CRM, Customer Experience Management, Customer Technology Platforms, Customer Engagement Hub, Customer Journey Mapping, digital business platforms, cloud, SaaS, and Digital Commerce technologies.

Mr. Alvarez has over 35 years of business and IT experience. He has led business impact assessments, vendor management, project management, software development and delivery of complex business applications. He is an international expert on the future of applications, composable business and sell-side strategies and technologies, such as Customer Engagement Hub, CRM, and customer experience, digital commerce, e-commerce and m-commerce and sales applications.

In 2019, the Hispanic IT Executive Council inducted Mr. Alvarez into their Hall of Fame. (https://hitecglobal.org/page/HITECHallofFame). He has received the Top 200 Influential Hispanics in Technology "HE&IT TOP 200" Award from Hispanic Engineer & Information Technology Magazine. He is a recognized authority on retail and consumer packaged goods industry applications and practices.

Mr. Alvarez has spoken at many international events and industry-related conferences worldwide and has published/referenced/featured in various media and trade publications.

Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

Previous experience

Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications.

He is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.

Professional background

Nine West Group

Data Administrator & Manager of Data Warehousing

KPMG Peat Marwick

Sr. Data Administrator

New York Power Authority

Sr. Data Administrator

Areas of coverage

Applications and Software Engineering Leaders

CRM Strategy and Customer Experience

Customer Service and Support Technology

Digital Commerce and CRM Sales Technologies

Education

M.S., Pace University

B.A., Computer Science, Iona College

Member of Upsilon Pi Epsilon - The International Honor Society for the Computing and Information Disciplines

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Top Issues That I Help Clients Address

1Composable Applications Vision and Strategy

2Applications Leaders Vision and Strategy

3CRM, Customer Experience, and Customer Experience Management Vision and Strategy

4Customer Engagement Hub

5Digital Commerce/E-Commerce, Online Sales, Vision and Strategy