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Gartner Expert
Luke Tipping
Director Analyst
Director Analyst in Gartner's Sales Practice, covering Digital Commerce.
Luke advises sales organizations on the design and implementation of digital commerce strategy. This includes the assessment and selection of appropriate digital commerce go-to-market models and capabilities, optimization towards customer buying journeys, successful integration with existing sales channels and alignment with sales teams and wider business stakeholders.
Previous experience
Most recently, Luke has been responsible for the development and delivery of digital commerce strategy including marketplace go-to-market implementation, and collaboration, planning and execution with channel partners (pure play and omnichannel). Luke has also led product experience management teams (PXM) and has experience of developing cross-functional digital commerce capabilities through the upskilling of business stakeholders and the development and deployment of technology roadmaps.
Earlier in his career, Luke has held roles in business analytics and marketing insight, field sales, key account management, and digital marketing.
Professional background
3M
EMEA E-Commerce Lead (CBG)
Stanley Black & Decker
Group E-Commerce Manager (Northern Europe)
Areas of coverage
Sales Strategy and Leadership
Sales Execution
Revenue Technology
Education
MSc Digital Marketing, Manchester Metropolitan University
BA (Hons) Business & Marketing, Sheffield Hallam University
Top Issues That I Help Clients Address
1Digital commerce strategy design and implementation
2Digital commerce go-to-market model assessment and selection
3Leading the sales function through digital evolution
4Optimizing the customer buying journey through digital channels
5Integrating digital commerce alongside existing sales channels