Gartner Expert

Michael Aaron Katz

Director, Research

Michael Katz joined Gartner in 2021 and serves as a Research Director for Gartner's Sales Research Practice. In his current role, Mr. Katz guides complex research efforts, addressing challenges facing sales leaders and their teams. He collaborates with the peer and practitioner research team to generate actionable business ideas and data-driven insights.

Prior to coming to Gartner, Mr. Katz worked for over twelve years managing program evaluations, research studies, consulting engagements and technical assistance with federal agencies and commercial clients.

Previous experience

In his previous work, Mr. Katz Directed and managed a team of researchers on large scale mixed methods research and evaluation studies with federal agencies (e.g., Department of Education, Department of Health and Human Services, Department of Defense, Internal Revenue Service) and corporate partners (e.g. American Bankers Association).

Professional background

Fors Marsh Group

Senior Researcher

Urban Institute

Research Associate

Measured Progress

Research Associate

Areas of coverage

Sales Enablement

Sales Strategy and Leadership

Sales Execution


MBA, John Hopkins University

MA, Urban Education Policy, Brown University

BA, Political Science and Spanish, University of Michigan

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Top Issues That I Help Clients Address

1Sales Enablement

2Seller Motivation

3Unified Commercial Strategy

4Sales Strategy