Gartner Expert

Rita L. Sallam

Distinguished VP Analyst

Rita Sallam is a Distinguished VP analyst and Gartner Fellow in the Data and Analytics team. Mrs. Sallam's focus includes tracking and predicting market trends, vendor assessment and selection, and identifying best practices for making analytics pervasive and strategic to the business. Of particular interest is how all aspects of data management and analytics are being disrupted by AI-enabled augmented analytics. She is also focused on building a methodology for selecting and valuing data and analytics portfolios including AI investments.

Previous experience

Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets. Prior to that, she led business planning, investment fundraising and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.

Professional background


Senior Director of Competitive Intelligence

Concept 5 Technologies

Director of Business Planning

Arthur D. Little

Management/Strategy Consultant

Areas of coverage

Data and Analytics Leaders

Analytics, BI and Data Science Solutions

Data and Analytics Programs and Practices


M.B.A., Finance, Northeastern University

B.S./B.A., International Business/French, American University

Read More Read Less

Top Issues That I Help Clients Address

1Comparing and selecting the right vendors

2Assessing cost of ownership

3How to take advantage of key trends in analytics and BI

4Developing a successful analytics strategy and program