Gartner Research

Demand Generation Primer for 2023

Build effective demand generation programs

Experts: Ray Pun, Jenifer Silverstein

Technology marketing teams face continued pressure to capture attention and drive engagement of buyers in increasingly crowded, and at times evolving, channels.

Product marketers should leverage guidance in this research on how to:

  • Build awareness
  • Develop a content strategy
  • Generate and nurture high-quality leads
  • Plan and run account-based marketing (ABM)

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