Gartner Research

Demand Generation Primer for 2021

Boost your demand generation and ABM programs with new approaches

Experts: Ray Pun, Christy Ferguson 

A key question that many product marketers leading demand generation programs ask is, How should we reach, engage and nurture buyers despite market instability?

To address this issue and help product marketers, this research provides guidance on how you can:

  • Engage new customers via digital, virtual or hybrid events 
  • Identify upsell and cross-sell opportunities within existing customers
  • Build regional programs to generate demand

Download this research to help you make informed decisions on how to generate and nurture high-quality leads for account and revenue growth.

Download the Primer

Develop inbound and outbound strategies that fuel demand generation programs.

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