Gartner Research

Marketing Agility Primer for 2021

Succeed in dynamic market conditions

Experts: Michael Maziarka, Ray Pun

Proficient technology marketing leadership is essential to impact business results. Product marketers must allocate budget, organize and manage the team, enlist stakeholder collaboration, implement technology, measure performance, and apply agile marketing methodologies to rapidly adapt. Discover best practices for organizing, guiding and managing an impactful technology marketing function to succeed in dynamic market conditions.

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Apply agile marketing methodologies to rapidly adapt

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