Messaging and Differentiation Primer for 2022

Experts: Alan Antin, Julian Poulter

With increasingly dynamic and competitive markets, coupled with the technology buyer’s fluid approach, messaging must be relevant, clear and compelling to capture and retain attention.

Product marketers should leverage guidance and best practices in this research to:

1. Develop differentiated positioning.
2. Create compelling stories.
3. Optimize portfolio marketing.
4. Launch products and services.

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