To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing. 

Gartner’s Product Marketing Framework outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth, including:

  • Planning and segmentation
  • Product messaging and differentiation 
  • Product promotion and awareness
  • Product marketing impact 
  • Product marketing leadership

Complete the form to access Gartner’s Product Marketing Framework.