To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing.
Gartner’s Product Marketing Framework outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth, including:
- Planning and segmentation
- Product messaging and differentiation
- Product promotion and awareness
- Product marketing impact
- Product marketing leadership
Complete the form below to access Gartner’s Product Marketing Framework.