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Information Technology
Multichannel campaign management enables companies to define, orchestrate and communicate offers to customers across websites, mobile, social, direct mail, call centers and email. Digital marketing, which continues to be integrated with campaign management, includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, video, mobile and social applications, point-of-sale terminals, digital signage and kiosks.
Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
Expert insights and strategies to address your priorities and solve your most pressing challenges.