Client Story

Selecting and Optimizing the Martech Stack

Gartner helped a large insurance firm optimize its stack of complex marketing technologies, saving time and money.

Mission-critical priority

Identify the appropriate vendor mix and budget to optimize the martech stack.

How Gartner helped

Provided tools and advice to evaluate the current tech stack, identify new solutions, select the right vendor and optimize marketing spend.

Business impact

Reduced vendor evaluation from eight months to one day, and achieved board buy-in on the business case for a new solution.

Industry

Industry

Insurance


Revenue

Revenue

$7 Billion


Employees

Employees

5,500

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