Gartner helped a large insurance firm optimize its stack of complex marketing technologies, saving time and money.
Client Story
Gartner helped a large insurance firm optimize its stack of complex marketing technologies, saving time and money.
Identify the appropriate vendor mix and budget to optimize the martech stack.
Provided tools and advice to evaluate the current tech stack, identify new solutions, select the right vendor and optimize marketing spend.
Reduced vendor evaluation from eight months to one day, and achieved board buy-in on the business case for a new solution.
Insurance
$7 Billion
5,500