The range of mobile marketing options available to marketers is on full display in any given coffee shop.
- In the back of the line, a woman changes her upcoming travel itinerary using consumer messaging apps like Facebook Messenger and Twitter.
- In the front of the line, a man receives a 20% discount coupon via SMS from a brand he recently visited online.
- As he waits to receive his cappuccino, a recent graduate opens a push notification in the coffee shop’s branded app that confirms his purchase, the loyalty points he earned and offers to save his order as his “usual.”
“Expand your mobile marketing strategy by identifying mobile messaging approaches that serve your marketing objectives,” says Charles Golvin, Senior Director Analyst, Gartner for Marketers.