Charles Dickens may have nailed it when it comes to multichannel marketing. With every passing month, it seems it is the best of times and the worst of times. Because automation is possible, data is readily available and marketing personalization is here to stay, it’s the best of times. Yet because data is often siloed, and personalization requires broad and complex internal coordination, it’s also the worst of times. Although multichannel marketing hubs were developed as a way to address these challenges, customer data platforms (CDPs) fill important gaps needed for multichannel marketing success.