In 2016, 69% of marketing leaders expected the majority of their decisions to be driven by data by 2018. With marketing analytics accounting for 9.2% of the marketing budget in 2017-18 — the largest share of any category — it’s time to wonder: Are we there yet?
November 05, 2020
By prioritizing skill development, marketing and analytics leaders can enable analytics teams to complement, rather than be threatened by, automation.