Customer experience (CX) is the new marketing battlefront. More than two-thirds of marketers responsible for CX say their companies compete mostly on the basis of CX, according to the 2017 Gartner Customer Experience in Marketing Survey. And in two years’ time, 81% say they expect to be competing mostly or completely on the basis of CX.
May 10, 2019
Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.