As COVID-19 spread in the U.S., travel was among the first industries to feel its impact, with widespread business and job losses. Sports and entertainment followed swiftly. Within a few weeks, most sectors slowed dramatically or even came to a standstill.
With the pandemic continuing to disrupt business conditions, marketing leaders are rethinking their advertising strategies. In a recent Gartner survey of marketers, the majority of respondents reported significant budget cuts.