What is Mobile Marketing?

Build a best-in-class mobile marketing strategy to reach customers and prospects on smartphones, tablets, and other mobile devices.

Design and deploy a solid, data-driven mobile marketing strategy

Mobile marketing is a medium for brands to reach a very large audience to convey its message, positively impacting their business. 

A great starting point to leverage mobile marketing to your advantage is to benchmark your social performance against your peers. 

Use the Gartner Digital IQ: Social Benchmarks 2021 report that serves as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating the new and evolving challenges in this year. 

Download this report to:

  • Measure and compare the social marketing performance of over 1,200 brands.
  • Get insights into mobile marketing trends
  • Benchmark your performance against both in-category and out-of-category peers
  • Improve your overall social performance

Download the research

Develop a marketing strategy that drives awareness and growth.

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    Gartner helped us shape a digital mindset among the leadership team. The industry reports and Digital IQ have helped us understand our performance in a fast-changing landscape and triggered new digital opportunities.

    VP, Marketing, Clarins

    Marketing leaders can improve their marketing strategy by leveraging mobile marketing trends

    In today’s fragmented marketplace, marketing organizations are increasing digital investments in mobile technology and mobile advertising because it allows them to reach a wide audience instantly at the right time and at the right place. This is also increasing the marketing budget allocation in mobile (see adjacent image). Smartphone users are now more receptive than ever to constantly being poked with various advertising notifications on their phones, creating an opportunity for mobile marketers to bring forward their offerings. As more consumers turn to social commerce, it is imperative for mobile marketers to view social marketing as a platform for more than just raising awareness and consideration. It’s time to engage consumers with your brand at a 360 degree level.

    Mobile marketing resources you can use

    Gartner for Marketers offers a wide range of marketing resources with robust insights to improve the performance of your mobile marketing campaign. Optimize and enhance your mobile marketing efforts with the following resources.

    Measure Your Content Marketing Efforts

    Provide relevant content to mobile users at every stage of their customer journey. Use this three-step approach to measure your content marketing efforts and reach your potential customers with the right content at the right time.

    The Gartner Advertising Benchmarks Digital IQ 2021

    Are your mobile marketing efforts aligned with your overall digital marketing strategy? Watch our on-demand webinar on digital advertising benchmarking to know your current standing and get actionable insights that can help improve your brand’s overall digital advertising and mobile advertising performance.

    3 Key Take-Aways About Digital Marketing From Top Brands

    Mobile marketing is a part of the bigger digital marketing landscape for every brand.
    Learn critical lessons from top-performing brands to drive superior marketing channel performance especially when there is a shift in spending due to tight budgets and new restrictions that have reduced ad targeting and measurement opportunities.

    Questions about becoming a Gartner client?

    Gartner Marketing Symposium/Xpo™

    Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

    FAQs

    Mobile marketing is an advertising activity for promotional purposes that takes place on smartphones and other handheld devices, including tablets and other cell/mobile phones. Mobiles have become an integral part of people’s lives and it is thus gaining popularity.

    Mobile marketing strategy is the tactic(s) used to reach mobile device users with a predefined purpose (brand awareness, advocacy or sales) using smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media and mobile apps.

    A great starting point to build your mobile marketing strategy should be to benchmark against your competitors and understand where you stand in the digital marketing spectrum. Some techniques for mobile marketing are SMS marketing, push notifications, app-based marketing, location-based services. Marketers should also build an effective mobile marketing strategy by making relevant content available at various touch points where their audience is available.

    With mobile devices being available with audiences around the clock, brands can reach the audience fastest through these devices, making mobile marketing one of the most effective ways of marketing.

    App store optimization, mobile commerce, AI and voice technology and personalization are some of the top mobile marketing trends to look out for in 2022 and beyond.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

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