CMOs Double-Down on Digital Channels and Analytics, But Fail to Plan for Tough Times Ahead.
The Annual CMO Spend Survey 2019-2020 research provides detailed insight into your peers’ strategy and investment plans and answers the critical questions that marketers are looking to in 2020. Such as:
- How will 2020's changing economic climate impact marketing budgets?
- What percentage of company revenue did my peers spend on marketing on 2019?
- What are the capabilities, technologies and programs that are essential to marketing success?
- What are the new channels that CMOs are investing in to reach their target customers?