Gartner for Marketers Research

Expert Research

CMO Spend Survey 2018-2019

With marketing expense budgets stabilizing, CMOs exhibit confident investments in marketing technology, innovation and personalization. But is this confidence misplaced? Marketing leaders must demonstrate the business value of their efforts amid uncertain times. 

Our CMO Spend Survey will power you with the information you need to stay ahead. This research is based on responses from more than 600 marketing leaders in North America and the U.K. It details:

  • How CMOs manage their marketing investments within the organization
  • What marketing tactics leaders rely on
  • How budgets are changing in 2019
  • Which metrics best inform a successful marketing strategy

Listen to Ewan McIntyre, VP Analyst, Gartner, explain the key findings from this year’s survey.

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