Digital advertising captures the second greatest share of marketing channel investments, at 11.2% of total revenue.
Yet marketing leaders have their work cut out for them as they navigate new and evolving challenges to compete for consumers’ finite attention.
Use the Gartner Digital IQ: Advertising Benchmarks 2021 report to benchmark your digital advertising performance against your competitors and build the foundation of your overall digital advertising journey. You will gain insights into:
- Best practices and trends for 2021
- How marketing leaders are prioritizing their digital advertising budgets in 2021
- The ways in which top-performing brands remain agile in the face of data privacy disruptions