Digital IQ: Social Marketing Benchmarks

Enhance your social marketing strategy and execution

Social marketing is cited as one of the two most effective channels across all stages of the buying journey. 

Social is no longer a platform for simply raising awareness and consideration.  Marketers turn to social marketing for long-term brand health and revenue growth.

Use the Gartner Digital IQ: Social Benchmarks 2021 report to optimize your social marketing strategy to improve brand awareness, demand generation and conversion, and to benchmark your social performance against best-in-class brands. You will gain insights into:

  • Best practices and trends for 2021 
  • How marketing leaders are prioritizing their social marketing budgets in 2021
  • Innovative strategies from best-in-class brands to increase brand awareness and demand generation
  • How marketing leaders are prioritizing social platforms in 2021

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Develop a social marketing strategy that drives awareness and growth.

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    About the Digital IQ: Social Benchmarks 2021 Report

    The Gartner Digital IQ: Social Marketing Benchmarks for 2021 report serves as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating new and evolving challenges. Our social media benchmarks by industry  measure and compare the social marketing performance of over 1,200 brands. Brands are scored and ranked alongside each other to uncover the top social marketers across the following six industries. Use our social media benchmarks 2021 report and social media benchmarking tools to improve your social marketing strategy and execution, including mobile marketing.