Social marketing is cited as one of the two most effective channels across all stages of the buying journey.
Social is no longer a platform for simply raising awareness and consideration. Marketers turn to social marketing for long-term brand health and revenue growth.
Use the Gartner Digital IQ: Social Benchmarks 2021 report to optimize your social marketing strategy to improve brand awareness, demand generation and conversion, and to benchmark your social performance against best-in-class brands. You will gain insights into:
- Best practices and trends for 2021
- How marketing leaders are prioritizing their social marketing budgets in 2021
- Innovative strategies from best-in-class brands to increase brand awareness and demand generation
- How marketing leaders are prioritizing social platforms in 2021