Top 5 Marketing Trends and Priorities for CMOs

Get ahead of constraints on capacity, capital and capabilities in 2021

73% of CMOs will focus on existing markets to fuel growth.

Gartner surveyed more than 380 marketing leaders to identify marketing trends and assess marketing priorities and expected challenges for 2021.

CMOs always have big plans to innovate and evolve their organizations, and in 2021, this is no exception.

Download the full report to learn strategies to tackle top priorities:

  • How do marketing’s strategic plans support growth in 2021 and beyond?
  • What digital business initiatives are required to support growth?
  • What marketing budget is required to build and execute these plans?
  • What are the essential capabilities CMOs need to develop to lead their teams toward success?
  • How does the brand need to evolve to reflect the growing expectations of customers and societal issues?

Download marketing trends report

Explore the key strategic priorities for CMOs in 2021.

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    About the Gartner Marketing Trends and Priorities for CMOs

    This e-book is based on Gartner's 2020-2021 CMO Strategic Priorities Survey, which polls CMOs and marketing leaders on common challenges and asks them to rank their top priorities for the year ahead. This e-book is designed to provide marketing leadership teams with a better understanding of emerging marketing trends and insight into what their peers are focusing on in the year ahead to help inform marketing strategy. 

    This year, Gartner received responses from more than 380 chief marketing officers and leaders across four countries and all major industries.