73% of CMOs will focus on existing markets to fuel growth.
Gartner surveyed more than 380 marketing leaders to identify marketing trends and assess marketing priorities and expected challenges for 2021.
CMOs always have big plans to innovate and evolve their organizations, and in 2021, this is no exception.
Download the full report to learn strategies to tackle top priorities:
- How do marketing’s strategic plans support growth in 2021 and beyond?
- What digital business initiatives are required to support growth?
- What marketing budget is required to build and execute these plans?
- What are the essential capabilities CMOs need to develop to lead their teams toward success?
- How does the brand need to evolve to reflect the growing expectations of customers and societal issues?