The 2021 Gartner Leadership Vision for CMOs research outlines the four key issues that will affect CMOs heading into 2021 and the actions CMOs and their teams must take to successfully address issues that threaten the future of the brand.
Download our eBook to uncover how marketers can navigate uncertainty and accelerate business growth in 2021 with a particular focus on how to:
- Plan for changes to the marketing strategy and initiatives to stay ahead of disruption
- Respond and adapt to shifts in customer behavior and expectations
- Prioritize cost optimization opportunities and optimize the martech stack
- Identify and cultivate peer alliances and partnerships to solidify success
