Chief Marketing Officer Leadership Vision 2022

CMO priorities, trends and strategic actions for 2022

What are the top CMO challenges, trends, priorities, and key actions for 2022?

Chief marketing officers (CMOs) enter 2022 with their role in transition more than in recent years. Facing significant pressures due to drastically reduced budgets, CMOs must match leadership with agility and cross-functional connections to succeed.

The CMO Vision 2022 eBook outlines the 3 strategic actions for success that CMOs will need as they navigate budget austerity and reassess their organizational mandate while accelerating business growth in 2022. Our CMO guide will give you insight into:

  • Key trends that will drive the CMO’s role in 2022
  • Top CMO priorities for 2022
  • Actions for CMOs to maximize their marketing strategy
  • Key drivers of the CMO role in transition
  • Top CMO skills required in 2022

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    What is the CMO leadership vision eBook?

    Gartner’s CMO Vision eBook details CMOs vision for 2022 and provides top-level guidance to CMOs and their teams on where to focus — based on our data-driven research. We’re providing detailed insights into 2022 CMO Priorities, CMO Trends, CMO Goals, CMO Challenges, and CMO Actions to our clients across dozens of roles, and we’re now excited to share excerpts with the business community beyond our clients. We hope this CMO guide will help you to focus discussions with your teams, peers and other leaders, so you can more quickly and effectively diagnose priorities and actions, especially as you build your 2022 marketing strategic plan.