Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team.
As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. The Gartner Marketing Operations Survey 2020 dives deep into a four-step marketing operations framework that can help enhance your organization’s marketing efficiency, effectiveness and work methods. Download this research to learn how to:
- Develop an effective marketing strategy to frame marketing ops leaders’ current role’s scope and operational KPIs
- Identify and fix the biggest marketing operational loopholes
- Optimize marketing work management platforms and operational martech to match the needs of your marketing organization