Marketing Operations Survey 2020

Unlock our four-step framework to maximize the efficiency of marketing operations.

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    Marketing operations leaders are becoming increasingly common. Gartner research says 49% of surveyed marketers have a marketing operations leader in at least one team. 

    As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations. The Gartner Marketing Operations Survey 2020 dives deep into a four-step marketing operations framework that can help enhance your organization’s marketing efficiency, effectiveness and work methods. Download this research to learn how to:

    • Develop an effective marketing strategy to frame marketing ops leaders’ current role’s scope and operational KPIs
    • Identify and fix the biggest marketing operational loopholes 
    • Optimize marketing work management platforms and operational martech to match the needs of your marketing organization

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.